Many private investigators may decide at some point in their career that they’d like to open up their own agency. Becoming your own boss offers a lot of freedom and flexibility to specialize in your work and take on cases that are interesting to you. There is a lot to consider when opening your own business, and your decisions are not always easy! One of the most important decisions you will have to make on this business journey is what exactly to name your agency. We’re here to help and offer advice on naming your private investigative agency, along with sharing some examples of agency names we love!
8 Tips for Naming Your Private Investigative or Detective Agency
1. Choose Something Unique
It may seem obvious, but it’s worth stating – you don’t want to give your agency a name that is already in use. Do some research and search through the Trademark registry to ensure that another agency is not already using a possible business name. This can save you a possible headache down the road!
2. Consider the Location of the Agency
If your agency serves a specific area, consider including your state, city, or something unique to your area in your name. For example, if your agency is near the beach, you might consider something like “Coastal PIs”. This can also help to establish some identity for your business.
3. The Name Should Make Sense
There should be some literal meaning in your business name so that potential customers know exactly what kind of services you provide. Including “investigators” or “detectives” in the agency name can help with this. You don’t want to create a name that’s so unique that potential clients are confused about what you offer!
4. Choose Something Marketable
Your agency name should be catchy and marketable – something that could be turned into a logo and remembered by people who hear it. Take the time to brainstorm some ideas for this and take a look at company names that you think are good examples of being marketable.
5. Get Feedback From Friends and Family
Honest feedback is valuable, so make sure to run your business name ideas by your friends and family! They might have some insightful thoughts or opinions about any agency name ideas that you have, so be open to what they have to say.
6. Snag the Domain
For any new business, it is essential to own a website domain that matches your business name, making it easier for potential clients to find you. If the domain is already taken for a possible agency name idea, it might be worth your time to tweak the name so that you can get a matching domain.
7. Take Spelling Into Account
Make sure your new business name is easy to spell. If your possible customers don’t know how to spell your agency name, it will be very difficult to find you and pay for your services!
8. Don’t Limit Yourself
Don’t make your agency name so specific that it limits the type of services you may offer in the future. For example, suppose you only offer digital investigative services now but might offer more services in the future. In that case, don’t pigeonhole yourself with a name that suggests digital investigation is all you do. Be somewhat broad so that your business can expand.
Learn more: How to Start a Private Investigation Agency
Top Examples of PI and Detective Agency Names
Over the years, we come across numerous creative detective agency names. However, there is a fine line, and you don’t want to come across as gimmicky. Below is a short list of private investigator agency names that follow the steps laid out earlier. We hope these will serve as inspiration as you brainstorm the name of your agency.
- Holmes Private Investigators
- Costal PI’s
- My Business PI
- Find My PI
- Suspicious Minds Private Detective
- Case Closed Detective Agency
- Investigative Solutions
- Shadow Ops Private Investigators
- EagleEye PI
- NYPI
- Out-of-Sight Private Investigators
- Eye Spy PI
- Smith & Son Investigative Practice
- The Detailed Detectives
- Sherlock Investigative Agency
Deciding what to name your new investigative or detective agency is a big deal, and it’s a decision that you don’t want to make lightly. Pick the perfect name for your agency with these tips, and you’ll have a business name that you can be proud of!
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